During the development of the MnDOT Asset Management Strategic Implementation Plan (AMSIP), five work groups were formed to work on specific areas of interest that would enable MnDOT to advance its asset management practices. One group, the Communication Work Group, focused on ways to build support for MnDOT’s asset management program through outreach activities. The Work Group addressed the types of outreach that might be needed, the messages needed by various stakeholder groups, and effective ways of communicating the messages.